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Vampire Freaks

A rapidly growing fashion brand approached us to scale their META ad performance without sacrificing efficiency.

192%

Ad spend increased

Case Studies

Objective

Increase ad spend aggressively while maintaining — or improving — Return on Ad Spend (ROAS).

Our Strategy for Scale

We implemented a two-pronged strategy

Creative Testing Framework

  • Developed a systematic method to test multiple ad creative variations
  • Rapidly identified high-performing content and messaging
  • Eliminated underperforming assets quickly

Growth Calendar Development

  • Created a structured, data-driven marketing timeline
  • Aligned marketing efforts with seasonal trends and customer behavior patterns
  • Implemented precise targeting and segmentation techniques

Creative Testing Framework

  • Developed a systematic method to test multiple ad creative variations
  • Rapidly identified high-performing content and messaging
  • Eliminated underperforming assets quickly

Growth Calendar Development

  • Created a structured, data-driven marketing timeline
  • Aligned marketing efforts with seasonal trends and customer behavior patterns
  • Implemented precise targeting and segmentation techniques
  • Relentless Offer Testing
We continuously tested bundle offers, price points, and urgency-driven CTAs to find combinations that drove the highest AOV and conversions.
  • Creative Testing Machine
New creatives were launched weekly across formats — UGC, product highlights, and hooks tailored to cold and warm audiences — to combat fatigue and improve engagement.
  • Manual Bidding Optimization
Instead of relying solely on automatic bidding, we leaned into manual bid caps to maintain profitability while pushing scale, especially during high-volume campaigns.

Purchases increased from 5,198 to 13,551

Execution Approach

  • Increased ad spend strategically, focusing on proven creative concepts
  • Continuously monitored and adjusted campaign parameters
  • Used real-time performance data to make immediate optimization decisions

Outcome

  • Ad spend increased by 192%
  • ROAS improved from 3.20 to 3.39
  • Purchases increased from 5,198 to 13,551
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Essence growth is a marketing pattern that helps brands grow profitably through new customer acquisition, via META ads and business strategies.

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Essence growth is a marketing pattern that helps brands grow profitably through new customer acquisition, via META ads and business strategies.

Contact Us